Giving out branded merchandise is a fun way to spread company awareness and stay top-of-mind with clients. According to Giftsenda, nearly 20% of companies spend over $1000 on client corporate gifts over the holidays. However, promoting your brand through gifting company swag doesn’t have to be limited to the holidays. The benefits can pay off year-round. Here’s how using promotional products as part of your marketing strategy can increase business recognition.
Make Your Brand Memorable
Branded swag grabs people’s attention and helps them remember your company. Items like shirts, hats, pens, or coffee mugs put your brand name directly in front of clients. Useful, high-quality gifts are displayed and utilized regularly. This repetitive brand exposure through useful items imprints your company on their brains. Promotional gifts make your business stand out from competitors. Distributing swag at trade shows or client events is an easy way to make your brand memorable with help from a gifting company.
Build Goodwill and Loyalty
Quality branded merchandise gifts your clients freebies they’ll appreciate. A study by Promotional Products Association International found that 85% of people do business with a company after receiving a promotional product. Gifting company swag is a simple way to make people feel valued. Useful freebies like tech accessories, drinkware, and office items delight recipients. This gesture builds goodwill, makes clients feel appreciated, and boosts brand loyalty.
Gain Free Advertising
The cool swag you give out provides free advertising when recipients use your merchandise. Branded apparel like shirts and hats get your logo seen when worn publicly. Promo product bags, water bottles, tech accessories, and other useful items spread your brand when people carry them around. Even desk items get visual exposure when displayed in clients’ offices. Free advertising possibilities are endless with branded merchandise you give clients with help from your gifting company. Creative promotional products get your target audience to advertise for you through regular use. Include your logo, tagline, or special offers on giveaways to maximize your brand exposure. Investing in quality swag designed to enhance your image pays off with free advertising.
Gifting useful branded merchandise is an effective marketing tactic that pays dividends. From increased brand recognition to loyal, happy clients, promotional products make your business stand out. Follow these tips on maximizing swag from a gifting company as part of your overall marketing strategy. When you’re looking for the perfect corporate gifts, review the products we have available.
