As the New Year begins, it’s the perfect time to plan your corporate gifting strategy to strengthen relationships with clients. But how do you ensure you’re making a thoughtful impact without overspending? Budgeting for client gifts is essential to maintaining goodwill while staying financially savvy. At Bundled, we specialize in helping businesses create custom corporate gifts that fit any budget while leaving lasting impressions. Here’s how to craft your gifting budget for the year ahead:
1. Determine Your Annual Gifting Budget
Start by deciding how much you can allocate for client gifts over the course of the year. Consider dividing the total budget across major occasions like holidays, client anniversaries, or milestone achievements. Bundled offers scalable options, ensuring you can give high-quality gifts, whether you’re working with 10 clients or 1,000.
2. Categorize Clients by Value
Prioritize your spending by categorizing clients based on the value of their business to your company. VIP clients might warrant a higher investment, such as premium custom bundles, while smaller but valued accounts may appreciate thoughtful, lower-cost options like locally sourced treats.
3. Factor in Customization and Branding
Customized gifts make a significant impact. Add your logo to branded items or choose gifts that reflect your client’s industry or interests. At Bundled, we specialize in creating branded gifts that elevate your company’s image while ensuring the packaging and presentation align with your professional standards.
4. Plan for Shipping and Logistics
Remember to include shipping and delivery fees in your budget. Bundled simplifies the logistics with reliable delivery options, ensuring your gifts arrive on time, no matter where your clients are located.
5. Stay Flexible for Unexpected Opportunities
Leave room in your budget for spontaneous gifting opportunities, such as congratulating a client on a big win or celebrating a long-term partnership. Small, thoughtful gifts during unexpected moments can go a long way in strengthening relationships.
Why Choose Bundled for Your Corporate Gifting Needs?
Bundled makes corporate gifting simple, memorable, and budget-friendly. From expertly curated gift bundles to custom-branded items, we’ll work with you to create gifts that align with your budget and reflect your company’s values. Plus, our partnerships with local artisans and our commitment to sustainability mean your gifts support small businesses and the environment.
Start the New Year off right by planning your corporate gifting strategy today. With Bundled by your side, you can focus on building stronger client relationships while we handle the details.
Ready to get started? Schedule a free brainstorm session with Bundled and make 2025 your most thoughtful year yet.
Meet the Author: Jordan Muller
