In today’s competitive business world, building strong client relationships isn’t just a nice-to-have—it’s a must. Corporate gifting has emerged as a highly effective strategy to strengthen bonds, increase brand loyalty, and grow your client book. Here’s why corporate gifting works, supported by compelling data, and why it should be part of your business growth plan.
1. Strengthening Relationships with Thoughtful Touchpoints
Gifting creates a personal connection that email or phone calls can’t replicate. According to a study by Knack, 81% of recipients said receiving a thoughtful gift strengthened their relationship with the gift-giver. Corporate gifts serve as a physical reminder of your brand and show clients that you value their partnership beyond the bottom line.
When you work with a company like Bundled, each gift is customized for maximum impact, ensuring that your gesture is meaningful and memorable.
2. Increasing Client Retention
Did you know it costs five times more to acquire a new customer than to retain an existing one? (HubSpot). Corporate gifting can help bridge the gap between business transactions and emotional connection, increasing retention rates. A 2022 survey by Coresight Research found that 84% of companies said corporate gifting improved client relationships and retention.
Consider sending gifts to celebrate client milestones, thank them for their loyalty, or reconnect with inactive accounts. These small gestures can go a long way in creating lasting loyalty.
3. Boosting Referrals and Growing Your Client Book
Satisfied clients are more likely to recommend your business to others. A well-timed corporate gift can spark referrals and new opportunities. The Knack study also revealed that 72% of business gift recipients say they are more likely to do business with the giver in the future.
Imagine sending a beautifully curated Bundled gift to a VIP client who then shares it on social media or mentions it to a colleague. This creates organic word-of-mouth marketing, which remains one of the most effective tools for growing your business.
4. Standing Out in a Crowded Market
In industries where competition is fierce, standing out is essential. Corporate gifting allows your brand to make a lasting impression. Forbes notes that giving a gift with a perceived high value leaves a more favorable impression than promotional materials. Bundled’s customizable and premium options ensure that your gifts don’t just blend in—they shine.
5. Creating Emotional Impact with Tangible Results
Gifting isn’t just about material items; it’s about the emotional response they elicit. According to Psychologists World, receiving a gift activates the brain’s reward system, fostering positive associations. The result? Clients are more likely to remember and appreciate your brand.
Bundled amplifies this emotional connection by offering gifts packed with care by adults with disabilities, promoting your brand while championing inclusivity.
Get Started with Corporate Gifting Today
The statistics don’t lie: corporate gifting is a foolproof strategy for growing your client book and fostering meaningful relationships. Bundled makes the process seamless by offering curated, customizable gifts that leave a lasting impression.
Ready to elevate your client experience? Contact us today to brainstorm the perfect gifting solution for your business. Let’s grow together—one thoughtful gift at a time.
Meet the Author: Jordan Muller
